Using a public Wave to engage a news audience | Journalism 2.0 (at least how Chicago’s RedEye does it)

Many Google Wave users’ first complaint is that Google Wave is too complicated and rather unintuitive. However, the Daily Wave community is a friendly one and many participants are not afraid to ask fellow Wave users how to insert links to their favorite Lady Gaga song or photo.

Perhaps there is a future in Wave. But there are enough technologies out there that the public is actually embracing and that journalism can therefore use to better connect stories to audiences. At the moment, Wave not only forces people to embrace a new mode of storytelling with which they are not familiar or comfortable, but requires them to adopt a new technology to do it. Not a successful approach.

Advertisements