Measuring reader engagement by how often they copy and paste | Nieman Journalism Lab

new software, already in use on some major news sites, that offers a partial solution by tracking an unusual metric: how many times users copy text and images from each page — and what they’re copying.

Check it out at Copy some text and past into a Word document or other file. The added tag is a bit intrusive. But the thinking behind this, tapping into such a basic and simple online behavior to measure interactivity and interest, is freshingly fresh.