The Paper Chase | vanityfair.com – (advice from Graydon Carter to let newspapers be newspapers)

‘Youthing’ down a paper to attract 21-year-olds isn’t the answer: the only way you’re ever going to get the average 21-year-old to read a daily newspaper is to wait 9 years until he’s 30. My suggestion to newspapers everywhere is to give the public a reason to read them again. So here’s an idea: get on a big story with widespread public appeal, devote your best resources to it, say a quiet prayer, and swing for the fences.

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