Recession and free media expansion impact further on media consumption patterns, research shows – Media news – Media Week

The research, conducted by The7Stars, reveals the extent of the economic downturn’s impact on consumers’ media consumption. Of those asked, 46% said they would stop buying their current newspaper if its price increased.

At least it is a little better than for satellite or cable TV subscriptions, for which a quarter of consumers say they plan to reduce or outright cancel.

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